Attract more customers & access usage data through your local business listing on Google

For many of our partners, local visibility is key to attracting new customers and this is an area where Google can help. When users search on Google.com or Google Maps, we want them to be able to find you and access the right information. Now it's even easier for partners to ensure this happens with a dashboard feature that is launching in Local Business Center, also known as LBC.

The LBC is a free tool that allows business owners to control their listings and easily access usage data beyond what can be tracked with their website analytics. Once you claim your listing in the LBC and go through a quick verification process you will be able to view the following data:

Impressions: The number of times your business listing appeared as a result on a Google.com search or Google Maps search in a given period.

Actions: The number of times people interacted with your listing; for example, the number of times they clicked through to your website or requested driving directions to the business.

Top search queries: Which queries led customers to your business listing; for example, are they finding the listing for a cafe by searching for "tea" or "coffee"?

Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.

To learn more, read our post on the Official Google Blog or watch the video below. To get started, just log in to the Local Business Center at www.google.com/lbc.